The spiral, the hand and the menorah.

directions 02

Philippe Apeloig
The spiral, the hand and the ménorah.
Museum of Jewish art and history in Paris: the visual identity.
La spirale, la main et la ménorah.
Musée d'art et d'histoire du Judïsme à Paris: l'identité visuelle.

Books exhibited in: “Somewhere Totally Else” - the best of European contemporary design.
Design Museum, London, 27 sep. 2003 to 4 jan. 2004

15x21 cm
36 pp.
concertina binding
ill. colour & b/w illustrations
PB

ISBN 88-87469-01-6
English / Français

CHF 32,80
GBP 14.-
USD 28.-
EURO 23.-

The Museum of Jewish Art and History opened in 1998 in the Marais quarter of Paris. Following the competition for the visual identity of the museum, the application of the graphic designer Philippe Apeloig was accepted, but at the same time the jury asked ihm a new concept. Philippe Apeloig imagined a different path, simpler and more obvious, but also less original: the menorah, the candelabrum with seven branches. And so he began to evaluate how sensitive the subject is, how strong the contradictions and the constraints are. This book retraces the development of his thoughts, his iconographic research and his sketches.

» press